How to Generate New Business
Looking for more effective ways to grow your appraisal business? Today’s most successful commercial appraisers know they need to be more creative than utilizing Appraisal Management Companies (AMC) alone. Whether you’re starting your business from the ground up or are looking to scale up your current client base, there are plenty of techniques for more effective marketing and networking available. Here are some ways to increase your brand presence and bring more clients your way.
Try Your Hand at Non-Lender Work
Some loan officers are hesitant to work with independent commercial appraisers. As a result, they lose business in favor of AMC affiliated appraisers. To combat this issue, appraisers can offer their services to other professionals, like accountants and attorneys. These prospects might need your services for their own work purposes.
For example, attorneys need assistance with expert witness testimonies and preparation on cases. It’s not traditional appraisal work, but it’s billed hourly and typically a steady work opportunity. It can also be a great opportunity to build connections with attorneys.
Get on Bank Appraiser Lists
Getting on a bank appraiser list is a little more involved than a simple offer, but the results are well worth it. In order to do so, you’ll need to follow a few steps. First, you must apply with a cover letter and resume —similar to applying for any other job. Your resume should include a link to a personal website or video which explains your appraisal services.
If you’re just starting out and don’t have reliable references or appraisal works, consider volunteering for a real estate association. Doing so will give you experience, and connect you with more experienced appraisers, who will be happy to become your reference.
If you’re just starting out and don’t have reliable references or appraisal works, consider volunteering for a real estate association. Doing so will give you experience, and connect you with more experienced appraisers, who’d be happy to become your reference.
Lastly, you’ll need to provide proof that you are eligible for work. Include copies of your state appraiser license and error & omission insurance. If you meet regulatory requirements and your credentials checkout, you’ll be well on your way to a fruitful relationship with the bank you’ve applied to.
Send Monthly Newsletters
Though finding conventional networking opportunities still holds some value, most marketing nowadays happens online. Connecting with clients via email and social media is essential for client retention and expanding your reach to new prospects. Though well-managed social media accounts are recommended, monthly newsletters get great reception in the world of appraisal.
Newsletters are affordable, easy to make, and even easier to schedule. Your newsletter should provide pertinent information on the recent transactions in your area, as well as useful information such as zoning and legal changes. Your clients will appreciate the information, and you’ll get a chance to market yourself in a way that is quick and convenient. Direct mail works fine, but using email marketing platforms like Mailchimp allow you to create appealing e-newsletters and schedule them ahead of time.
Create Your Own Opportunities
Building your business up requires creating relationships with other people in the industry. By joining organizations like the Appraisal Institute, the Mortgage Banking Association, or a chapter of the NAIOP, you can build relationships with brokers, sales agents, loan officers, and company figures — all of whom can serve as great leads to more work.
Networking doesn’t have to stop at joining a relevant organization — appraisers can build appeal by finding speaking opportunities at industry events and real estate schools, offering consulting services, and giving your current clients referral incentives.
When your client base does increase, you’ll need software that can keep up with your workload. Valcre’s appraisal manager can help streamline your workflow and maximize your project-per-work-hour ratio. Request a demo today.
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